Keyword Research

The first activity for any search engine marketing program is keyword research. This encompasses research to determine what phrases users are typing in the search engines to find a businesses's product or services. Their are many tools available to accomplish this on the Internet. Some tools such as Overture inventory will present the average number of searches per month for each keyword.

As a small business you should ask yourself:

- Do I know the terms my prospects are typing in search engines to find my products or services?

- Do I know which terms are typed in the most?

- How can I leverage these terms to optimize my site or use in a pay per click campaign?

Small businesses that are serious about marketing online need to identify the keywords that drive traffic to their site.

Search Engine Marketing

The purpose of this blog is to educate and help small businesses learn about search engine marketing strategies to help their businesses grow and increase sales from the Internet channel.

I request all small business owners and interested visitors to click on the comments link located at the bottom of each post and enter any question or comment they have on Internet Marketing or Search Engine Marketing. I will review and provide an answer and follow up if necessary.

Best regards,

David Regan White
Search Marketing Strategist
Greenwich Media

Search Engine Marketing for Small Businesses

Many small business today identify their web site as their main marketing channel yet they are remiss in developing search engine marketing strategies such as search engine optimization (SEO) and pay-per-click (PPC) to help drive traffic to their web site.

Greenwich Media was started to address this issue. Mainly to help small businesses learn how to leverage search engine marketing strategies increase traffic to and leads and sales from their web sites.