Online Holiday Shopping Begans Early - Retailers Beware
According to an iProspect market survey the online shopping actually starts 2 weeks ahead of Thanksgiving. What does this mean for online retailers ?
You better have your pay-per-click and optimization strategies in place as soon as possible.
"Watertown, MA October 17, 2005 – iProspect, the Original Search Engine Marketing Firm revealed today that online shopping for the holiday season will start in earnest two weekends prior to Thanksgiving. This indicates that online retailers have little time left for testing, optimization and submission of paid inclusion campaigns prior to online shopping volumes beginning to climb."
Marckini explained, “In order to fully capitalize on peak holiday conversions, marketers must to be locked and loaded with a solid strategy sooner than many have anticipated. Creative and landing page testing must begin now – today – and must be ready well in advance of Thanksgiving. Search marketers who wait until Thanksgiving will get a late start, and will miss out on a good chunk of holiday season sales.”
Source: emediawire
Click the link below to read the whole press release:
http://www.emediawire.com/releases/2005/10/emw298531.htm
Online retailers looking to maximize sales for the holiday season must think out of the box and realize normal rules do not apply. Search marketing is a brand new world and does not conform to normal shopping habits.
Greenwich Media offers a full suite of Internet (Online) Marketing Services to help small business increase traffic, leads and sales during the holiday season.
You better have your pay-per-click and optimization strategies in place as soon as possible.
"Watertown, MA October 17, 2005 – iProspect, the Original Search Engine Marketing Firm revealed today that online shopping for the holiday season will start in earnest two weekends prior to Thanksgiving. This indicates that online retailers have little time left for testing, optimization and submission of paid inclusion campaigns prior to online shopping volumes beginning to climb."
Marckini explained, “In order to fully capitalize on peak holiday conversions, marketers must to be locked and loaded with a solid strategy sooner than many have anticipated. Creative and landing page testing must begin now – today – and must be ready well in advance of Thanksgiving. Search marketers who wait until Thanksgiving will get a late start, and will miss out on a good chunk of holiday season sales.”
Source: emediawire
Click the link below to read the whole press release:
http://www.emediawire.com/releases/2005/10/emw298531.htm
Online retailers looking to maximize sales for the holiday season must think out of the box and realize normal rules do not apply. Search marketing is a brand new world and does not conform to normal shopping habits.
Greenwich Media offers a full suite of Internet (Online) Marketing Services to help small business increase traffic, leads and sales during the holiday season.
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