It looks like online advertising spend is on the rise again. This is no surprise seeing that businesses will follow where their customers are going and today their customers are going online to research and buy products.
“Online advertising marked its 10th straight quarter of growth, according to the IAB study, with the second quarter setting a new record for Internet marketing spending.
Search marketing continued to dominate, grabbing 40 percent of the total online ad spending in the quarter.”
http://www.ecommercetimes.com/story/F5V2QnRSncyYYH/Online-Advertising-Continues-Rapid-Growth.xhtml
The most popular online channel to use is pay-per-click marketing. This allows a business to place their ad copy in front of a user at the exact time they enter their search queries. It's good intelligence to know what keywords your prospects enter to find your product or services and which ones are entered the most.
Do you know?
“Online advertising marked its 10th straight quarter of growth, according to the IAB study, with the second quarter setting a new record for Internet marketing spending.
Search marketing continued to dominate, grabbing 40 percent of the total online ad spending in the quarter.”
http://www.ecommercetimes.com/story/F5V2QnRSncyYYH/Online-Advertising-Continues-Rapid-Growth.xhtml
The most popular online channel to use is pay-per-click marketing. This allows a business to place their ad copy in front of a user at the exact time they enter their search queries. It's good intelligence to know what keywords your prospects enter to find your product or services and which ones are entered the most.
Do you know?
0 Comments:
Post a Comment
<< Home